Starbucks Essay Example | Topics and Well Written Essays - 500 words - 1

Starbucks - Essay Example The aim of Starbucks includes providing fresh, high quality teas and coffee products, as well as creating a unique experience in our store by encouraging a positive, safe environment for all. The global customer base of the company provides the opportunities of global expansion for the company wherein Starbucks can pursue the opportunities with it beyond the traditional store experiences for offering its customers new coffee products. Some of the examples of functional tactics of the company include ongoing expansion in the foreign markets, increase in product categories and growth in the distribution channels of the company which has helped Starbucks leverage its strong brand and build a retail store base. The strength of Starbucks is that over time it has continued being a cash cow, generating high operating cash flows with consistent growth rates (Starbucks Annual Report). Due to the recession of the U.S. economy, customers in US have become price sensitive due to their income ran ge, especially students. Therefore, Starbucks utilize making our product quality better. It makes its products, atmosphere, and employees better than its surrounding competitors so that it can meet the needs and ensure that it draws in multiple and diverse group of customers (Starbucks Annual Report).

The Rise Of The Feminist Essay Example | Topics and Well Written Essays - 2000 words

The Rise Of The Feminist - Essay Example Feminism is a general term used to describe a very broad and complex ideology. There are lots of different feminist theories and approaches, as well as several different types of feminists. The most straightforward meaning however describes it as ‘a movement advocating the rights of women and of their social, political and economic equality with men’ (Roger Scruton). Feminism views the personal experiences of women and men through gender – gender identity (how people think of themselves), gender roles (how people act), and gender stratification (each sex’s social standing) are all rooted in the operation of society. Although feminists are united by their common desire for sexual justice and their concern for women’s welfare, there is a wide spectrum of ‘feminisms’ (Ann Oakley). These can be divided into four broad groups, liberal, radical, Marxist/socialist and Black. This essay will only however look at the former two in more detail. Those who consider themselves to be feminists disagree about many things (this mainly depends on which of variants they fall into); most feminists usually support some general principles however: ‘All the varieties of feminism contain at their heart a paradox – requiring gender consciousness for their basis, their political rallying cry is the elimination of gender roles.’ The importance of change is obviously paramount in feminist thinking as feminism is definitely political since it links ideas to action. Feminism is critical of status quo, and promotes social equality for women and men.